August 20, 2023 – This Eggo beverage isn’t for the kiddos, but parents are welcome to indulge.

“Between the juggle of constantly changing schedules, household errands, family outings or busy workdays, it can often feel impossible for parents to find moments they can savor for themselves,” said Joe Beauprez, Kellogg’s senior director of marketing for frozen foods, in the release. “Eggo Brunch in a Jar makes it easy for parents to kick back when they’re not caring for their little ones,” Beauprez said.

The alcoholic brunchtime drink isn’t the first collaboration between Eggo and Sugarlands. The brands collaborated last year to create Eggo Nog, according to Sugarlands’ master distiller, Greg Eidam. National Waffle Day is August 24.