Sept. 19, 2022 – Now, researchers say they don’t adequately advertise alcohol consumption’s biggest potential health consequence: cancer, including breast cancer.

In a perspective article in the New England Journal of Medicine, researchers warn that the labels are outdated and vague about alcohol consumption’s risks, despite the public health burden of drinking.

Few Americans know enough about those risks, they write, pointing to data that suggests nearly 70 percent of them don’t realize alcohol consumption increases cancer risk.

Though even moderate consumption carries risk, excessive alcohol use is more dangerous. Guidelines suggest alcohol intake should be limited to two drinks or less a day for men and one or less a day for women, but data suggests the majority of adult drinkers imbibe more.


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