Kept it Simple –
June 26, 2020 – In posters, logos, advertisements and book covers, Glaser’s ideas captured the spirit of the 1960s with a few simple colors and shapes. He was the designer on the team that founded New York magazine with Clay Felker in the late ’60s.
“Around our office, of course, he will forever be one of the small team of men and women that, in the late sixties, yanked New York out of the newspaper morgue and turned it into a great American magazine,” the magazine’s obituary of Glaser said.
Soon city magazines everywhere were sprouting and aping its simple, witty design style.
“We have brought about — however small — a change in the visual habits of people,” he told The Washington Post in 1969. ”Television conditions people to demand imagination.”