SOBER PEOPLE DON’T WANT BARS –
April 1, 2026 – It’s been a tough year for non-alcoholic (NA) bars. Since we wrote our last NA bar round up, during 2024’s Dry January, at least three NA-only bars have shut down in Los Angeles or gone online retail-only. The fanfare that came with New Bar’s openings in Venice and West Hollywood are long gone and the ‘90s-themed events at Stay Zero Proof in Chinatown have said buh-bye. Yet more people than ever are avoiding alcohol. So what’s going on?
In some ways, perhaps, the bars that closed, like the two L.A. outposts of San Francisco’s New Bar, were victims of their own success. “I think that the non-alcoholic space has evolved,” Bar Nuda pop-up owner Pablo Murillo said.
”So when New Bar came out, they were pretty much the only ones doing what they were doing. There’s so many more options now, with big-box retailers that are offering great non-alcoholic options and possibly at a lower price point.”
