SOBER-CURIOUS GEN Z SHARES RESULTS –
July 2, 2026 – A Cosmopolitan after work. A martini at a fancy restaurant. Tequila shots on birthdays. A glass of wine while travelling. Beers during a trip. If there was a celebration, a vacation, a weekend getaway or simply a Friday evening, my hand was rarely empty. The funny thing is, alcohol wasn’t something I was desperately trying to escape from. I wasn’t having dramatic rock-bottom moments. I wasn’t waking up every morning promising myself I’d never drink again. I was simply curious.
Curious about what would happen if I stopped. Curious about whether all those people calling themselves “sober curious” were onto something. Curious about whether I actually needed alcohol as much as I thought I did.
