VIDEO – EATING MORE –
June 18, 2026 – The nonalcoholic beverage industry is expected to reach $5 billion in the next few years. Here’s why many are cutting back on alcohol. Mocktails have been on menus for decades, but the nonalcoholic drink category has moved far beyond grenadine, soda and a maraschino cherry. Today, it’s grown into a multi-billion dollar market. Consumers can find nonalcoholic beer and wine, zero-proof spirits, and canned cocktails designed to mimic the taste, look and ritual of drinking — without the alcohol. The shift comes as Americans are drinking less than they have in decades. Gallup’s 2025 Consumption Habits poll found U.S. adults are consuming less alcohol than at any point in the last 90 years. Health concerns appear to be playing a role. Gallup’s poll also found 53% of Americans say having one or two alcoholic drinks per day is bad for a person’s health. The World Health Organization has stated that no level of alcohol consumption is completely risk-free when it comes to health outcomes.
