VIDEO – SING A SONG OF FREEDOM –

Jan. 5, 2024 – Eric Hirshberg’s “I Love Not Drinking” is not your typical sobriety song.

Released to coincide with Dry January — the month where people attempt to not drink for 31 days — the song celebrates all the pleasurable things associated with life without alcohol. 

“The name of this song started as an answer to the question, ‘Why aren’t you drinking?’ ” Hirshberg, 55, tells PEOPLE. “I started saying, ‘Because I love not drinking,’ and that answer sort of stopped people in their tracks because they realized it was a positive choice. All of the language around stopping drinking is negative. ‘I quit drinking.’ ‘I gave up drinking.’ I wanted a positive phrase because it is very positive for me.”

The song, which incorporates bar sounds such as cocktail shakers shaking and beer glasses clinking, features Grammy-nominated artist Aloe Blacc.

WATCH@People