Oct. 19, 2021 – She added that it is crucial to recognize “what lies beneath addiction” so “we can help remove the taboo and shame that sadly surrounds it.” The duchess was joined by popular UK television presenters Ant McPartlin and Declan Donnelly in launching the campaign, which strives to “reframe existing perceptions of addiction and build awareness of the causes and nature of addiction.”

She highlighted the toll the pandemic has taken on families and children hit by addiction issues. 

“We know that over one and a half million people across the UK who did not have substance misuse prior to lockdown may now be experiencing problems associated with increased alcohol consumption,” she said. On Sunday, Kate and William attended the awards ceremony for the inaugural winners of the Earthshot Prize — a Nobel-like award for the environment founded by the duke and renowned British naturalist David Attenborough to inspire innovative solutions to the most pressing environmental challenges facing the planet.


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