BREAKFAST OF CHAMPIONS –
August 26, 2021 – It is a plant-based, gluten and allergen-free meal that has his three favorite breakfast go-tos — oats, protein and vitamins, plus minerals and Omega-3 fatty acids. Chernow spent over a year testing the formula, which comes in three flavors, including chocolate, blueberry-banana and vanilla. To help Chernow tap into the industry, he brought on former RX Bar chief marketing officer Victor Lee to lead the brand’s go-to-market strategy. The PrOATagonist comes in a box of seven for $34, and can be obtained via a monthly subscription of $33. He is also working with one of his investors, Elevator Studios’ Fleyshman, who Chernow referred to as “the best marketer today.”
Fleyshman said he was eager to invest after getting off of a Zoom call with Vaynerchuk.
“The combination of Michael’s resume and passion to build a business with Gary’s passion for building a brand had its advantages as did the cool factor of making a brand with a physical product,” he added. “Gary got 30 people together on the call and almost half had committed within the week.”