NOT REACHING FOR AN OSCAR – 

Sept. 3, 2022 – In 2021, supermodel Bella Hadid came on as a co-founder and partner of Kin Euphorics. Kin is a non-alcoholic tonic brand that contains adaptogens, a supplement derived from mushrooms that wellness brands claim improve cognition. 

Little to no research suggests adaptogens can improve memory or brain health, but traditional Chinese medicine practitioners have touted the benefits of mushroom supplements for centuries.

Hadid’s Kin beverage is particularly popular among the elite, as the drink is found at the exclusive Soho House and Chef Jean-Georges Vongerichten’s ritzy abcV restaurant.

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