NOW MORE THAN EVER –
May 25, 2025 – Forget the outdated slogans. “Just say no” doesn’t cut it anymore. Today’s teens and young adults live in a world of pressure, performance, and constant scrolling — and they deserve real strategies, not scare tactics. Evidence shows that youth drug prevention needs to be science-based, stigma-free, and deeply human. That’s what the new wave of prevention is all about.
- Early childhood development programs that support parents and help kids develop emotional and cognitive skills.
- Life skills training in schools, including emotional regulation, problem-solving, and resisting social pressure.
- Community strategies to reduce access and increase awareness — think youth centers, mentorship programs, and safe recreational spaces.
- Digital campaigns that meet youth on their terms — mobile-first, meme-friendly, and emotionally honest.


