MONEY FOR NOTHING –
Feb. 15, 2023 – Contingency management on its own is likely a failing proposition for addiction treatment providers. That’s why Greenville, South Carolina-based Crossroads Treatment Centers includes the practice in its equity-focused care model.
“We work really hard to solve those issues so that [our patients] can actually get to a health care appointment and get their lives back,” Crossroads Treatment Centers CEO and founder Rupert McCormac told Behavioral Health Business.
The company has partnered with the behavioral health tech company Pear Therapeutics (Nasdaq: PEAR) to dispense its contingency management program via Pear’s FDA-approved digital therapeutics reSET or reSET-O. Following an assessment from a Crossroads clinician, patients can be prescribed the use of the program.
In short, patients can get gift cards, including for Starbucks, as they successfully complete cognitive behavioral therapy (CBT) modules in the app. Crossroads Treatment Centers offers contingency management in 93 offices in five states, and it first launched a pilot program in 2019.
