Oct. 24, 2018 – So what’s the problem? First, the choice to center withdrawal for shock value is misguided. The video opens with the young woman, Rebekkah, writhing and moaning. Stark text (accompanied by the sound of a heart pounding) announces “Opioid Withdrawal Day 01,” followed by a list of symptoms. “This drug addiction has taken everything and everyone I’ve ever loved away from me,” she says. “Everything.” … “I’m the most camera-shy person in the world,” says Rebekkah, “but if making my detox public is gonna help somebody, even literally just one person, I’m all for it.” Unfortunately, as Szalavitz reminds us, “There’s no evidence that scare tactics prevent people from becoming addicted.” Both ONDCP and the Truth Initiative (best known for its anti-smoking ads) have long legacies of employing such tactics.