BOOZY BLUNDER –
July 31, 2025 – Fans of a popular energy drink may unknowingly be cracking open a can of alcohol, thanks to a supply-chain snafu. High Noon is recalling certain 12-packs of its vodka seltzers, which turned out to offer more than just a variety of fruit flavors: The company says some of them also contained cans of the cocktail that were mislabeled as Celsius energy drinks, an entirely different brand.
The U.S. Food and Drug Administration (FDA) said Wednesday that High Noon is recalling an unspecified number of what it calls beach variety packs that were sent to retailers in Florida, New York, Ohio, South Carolina, Virginia and Wisconsin between July 21 and July 23.
“Some of these packs contain cans that are filled with High Noon vodka seltzer alcohol and are mislabeled as CELSIUS® ASTRO VIBE™ Energy Drink, Sparkling Blue Razz Edition with a silver top,” the FDA said.
In other words, someone who purchased a variety pack of High Noon hard seltzers — meant to be a mix of flavors marketed for easy beachside sipping — may have ended up with some cans of a blue raspberry-flavored energy drink that Celsius describes as “inspired by the infinite adventure of space travel.” But that’s not actually what’s inside the cans in those recalled packs, meaning some caffeine-seekers may be downing spiked seltzer instead.
