AT LEAST THEY CAN’T DRIVE –
Dec. 2024 – Target has crossed what should be an uncrossable line—selling toy cocktails and beer steins to kids. Please join Alcohol Justice, Consumer Federation of America, and Fairplay in telling Target to respect the health and safety of the families that shop there and pull all “Happy Hour” toys from their stores. he MGA Miniverse “Happy Hour” line of model alcoholic drinks is a spinoff of the popular Miniverse toys, an award-winning line of model everyday objects. The idea is to allow kids to use resin, stickers, and precast plastic models to construct familiar products at the scale of MGA’s signature Bratz dolls. With the “Happy Hour” collection, MGA is introducing margarita glasses, Collins glasses, and mugs, all of which are intended to be filled with resin tinted to look like popular mixed drinks. These models are not just reminiscent of alcoholic drinks—they are drinks, being labeled as “espresso martini”, “mango margarita”, “blue Hawaiian”, etc. They are not even set aside for hobbyist stores: they are sold in prominent endcap racks at Target and other all-ages, big box retailers and Amazon online.
