FEAR FACTOR –
Aug. 5, 2025 – Researchers have discovered an effective method of getting people to drink less alcohol: Highlight the increased risk of cancer that comes with imbibing and pair that with counting each and every drink. This particular combo of ‘why to reduce’ and ‘how to reduce’ messaging can be useful for promoting good health … Too much drinking doesn’t just lead to cancer, of course. Overdoing it on the booze is associated with a whole range of problems, including premature death, heart disease, digestive issues, and an increased risk of dementia.
“We found that pairing information about alcohol and cancer with a particular practical action – counting their drinks – resulted in drinkers reducing the amount of alcohol they consumed,” said economist and psychologist Simone Pettigrew from The George Institute for Global Health when the findings were announced.
