BEING SOBER DOESN’T MEAN BEING BORING –
Jan. 20, 2026 – Søbr Market is a one-stop shop for non-alcoholic drinks, offering alcohol-free spirits, wines, mocktails, and ready-to-drink cans that recreate classic cocktails without the hangover. Customers can sample drinks in-store, making it easier to find flavourful, social alternatives to alcohol that still feel like part of the celebration.Whether you’re sober-curious or participating in Dry January, the Søbr Market sells a wide variety of mocktails some of which are non-alcoholic versions of common cocktails.
Store manager Livia Rodrigues tells Now Toronto that “this is the holy grail for the non-alcoholic curious.” Being sober doesn’t need to be boring.
When customers come to the Søbr Market, they typically tell Rodrigues, ‘I just want something that can feel like I’m part of the party, part of the gathering with my friends, but I don’t want to drink sparkling water.’
She always tells them that Søbr Market offers them the opportunity to enjoy a nice non-alcoholic drink with pleasant flavours.
