addiction recovery ebulletin purdue hired firm to sell more opiods
January 31, 2019 – Purdue’s strategy for selling opioids was summed up with the tagline “We sell hope in a bottle,” The consultant (from McKinsey & Company) told Purdue that it could increase prescriptions by convincing doctors that opioids provide “freedom” and “peace of mind” and give patients “the best possible chance to live a full and active life.” Sales reps … were taught to “follow the money,” “never give someone more info than they need to act,” “expand the physician’s definition of ‘appropriate patient,’” and “ABC”—”Always Be Closing,” a reference to the movie Glengarry Glen Ross, about a real estate salesman who uses deceptive tactics to sell properties at inflated prices.
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