Goliath vs. David? –
May 7, 2019 – STATEMENT OF THE CASE 1. NAATP is an addiction treatment industry trade association that has positioned itself as the de facto regulator of the addiction treatment industry. NAATP, under the guise of consumer protection, has lied to members of the United States Congress, Google, and the public at large, promoting a malicious and divisive “good guys versus bad guys” narrative about addiction treatment providers. This deceptive, egregious behavior has been part of NAATP’s strategy of controlling and interfering with critical advertising markets, locking AAC out of them, and damaging AAC financially. More broadly, NAATP seeks to gain control of addiction treatment industry marketing channels in order to damage and injure high-quality, innovative treatment providers such as AAC, thereby aiding NAATP member organizations.
