March 6, 2023 – Monster describes the drink as a “hard seltzer” and revealed in August last year that it hoped it would be one of many. “Our alcohol innovation pipeline is robust with a number of additional innovative product lines currently under development,” said Sacks. “We look forward to sharing such additional beverage products at a later date.”
The Beast Unleashed comes in four flavours, including Peach Perfect and Scary Berries, each modelled on the flavours consumers know from Monster’s original energy drinks.
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