Control Issues? –
APR. 2, 2019 – But sobriety, a term that generally refers to the total abstention practiced by people in recovery from substance-abuse problems, doesn’t quite tell the story. What some have been quick to characterize as an interest in being sober might actually be more like a search for moderation in a culture that has long treated alcohol as a dichotomy: Either you drink whenever the opportunity presents itself, or you don’t drink at all. Many Millennials—and especially the urban, college-educated consumers prized by marketers—might just be tired of drinking so much.
There isn’t any great statistical evidence yet that young adults have altered their drinking habits on a grand scale. Changes in habit often lag behind changes in attitude, and national survey data on drinking habits reflect only small declines in heavy alcohol use. (For men, that’s drinking five alcoholic beverages in a short period of time five or more times in a month; for women, it’s four drinks under the same conditions.) From 2015 through 2017, the most recent year for which data are available, the rate of Millennials who reported that they had consumed any amount of alcohol in the preceding month remained pretty steady, at more than 60 percent.
