July 16, 2023 – Steinberg began college at UCLA then transferred to Cal after one year. He served as student body president, graduated in 1970 and earned his law degree from Berkeley in ’73. Two years later— almost by accident — he began his journey as one of the first sports super agents. He went on to transform the industry, negotiating record-setting contracts for his clients while also insisting they give back to causes that matter to them through philanthropy and their time. The man had a vision: He’d show clients that image mattered, that they could make even more millions, and have careers after the game — if they led lives that kids could emulate. And he’d turn agenting from what was a sleazefest into a virtuous pursuit — cashing fat checks along the way.