HAPPY NEW AND SAFER NEW YEAR’S –
Dec. 28, 2022 – Millie Gooch, the founder of Sober Girl Society, told Insider’s Rachel Hosie that “sober curious” is a purposefully ambiguous phrase, as the movement includes all kinds of gray-area drinkers.
Gooch said that for some people, being sober curious means being more mindful of when and why they’re drinking. Some sober-curious folks cut down on drinking or abstain for extended periods, while others stop drinking completely.
The movement’s prevalence on social media has appealed to young people, especially young women, Insider previously reported. Sober-curious influencers post TikToks and Instagram Reels detailing how they’ve stepped away from drinking, and they partner with brands selling alternatives to booze.
