Bring ‘em young, bring ‘em often –
SEPTEMBER 19, 2019 – Though Juul is not the only e-cigarette for sale in the U.S., it is largely blamed for the vaping explosion and controls about 50% of the market, putting a sharp focus on the company. On Sept. 9, the Food and Drug Administration sent Juul a warning letter accusing the company of violating federal regulations by promoting its e-cigarettes as a safer option than traditional cigarettes and threatening the company with fines and product seizures if it continued. Two days later, the Trump Administration said it planned to pull from the market flavored e-cigarettes such as Juul’s mango, creme and mint pods. In the Oval Office, with First Lady Melania at his side, President Trump said, “We can’t allow people to get sick. And we can’t have our youth be so affected.” He added that the First Lady, who tweeted a warning about vaping, feels “very, very strongly” about the issue because of their teenage son Barron. Just days later, New York banned most flavored e-cigarettes statewide, following in the footsteps of Michigan and Juul’s home city of San Francisco…
