MARLBORO OR MORE MALT? –
Mar. 9, 2026 – The boys are teaming up for another business venture. Clooney, 64, Randy Gerber, 63, and Mike Meldman, 67, said this “premium” drink is for people who want to live a “healthier” lifestyle, but not give up the “taste, ritual, camaraderie, and satisfaction” that comes from drinking alcohol.
“We wanted to create a beer that lets you enjoy the moment, as well as the morning after,” Gerber. “Something real, refreshing, and crafted for the way we actually live today.”
“We love beer, we just don’t always want the effects that come with it,” Clooney added.
Meldman, the founder and chairman of Discovery Land Company, said he believes a lot of people will enjoy Crazy Mountain.
“We’ve always built brands around friendship and lifestyle,” he said. “Crazy Mountain belongs at the barbecue, on the boat, during a round of golf, or a run on a trail — it fits every occasion.”
