Dec. 27, 2017 – More than 200,000 people seek addiction treatment on the phone or online every month. Few of them realize that their pleas for help are a valuable commodity — one that is quietly fought over by those angling to turn a distress signal into cash. Addicts represent big money to treatment centers, which are happy to pay a middleman $50 for a “lead” on a patient who might generate $40,000 or more in insurance claims in a matter of months. That is why television ads offering help to addicts air constantly nationwide.
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