AND SO WE ARE –
March 7, 2025 – Now, a new study from Amazon Kindle has revealed just how dire our screen habits are, showing we’re more addicted to our devices than we might think. “Every time we receive a notification – whether it’s a ping, vibration, or visual alert – our brain perceives it as something requiring immediate attention,” neuroscientist says Dr Mark Williams. “This activates our cognitive control network, diverting focus away from what we were doing.”
Once distracted, he explains, it takes anywhere from 60 to 90 seconds to fully regain focus and engage with the original task.
“This constant switching between tasks trains our brains to be in a state of high alert, diminishing our ability to concentrate for extended periods.
“The more frequently we get distracted, the harder it becomes to sustain deep focus over time, which negatively impacts our efficiency and productivity.”
