Sober Soda Goes National –
Oct. 24, 2019 – “Austin has become such a CPG hotbed and there’s a culture where a lot of the guys who have discretionary income to invest like to get in on these deals [with early stage companies],” Hurt said in a phone call today. “So we were able to fold together a lot of great guys. They are very wealthy, but they have great hearts so it aligns with our mission.”
According to Hurt, the brand’s social mission was a key driver in securing financing. The company donates 50% of its profits to sober living scholarships to help individuals struggling with substance abuse and addiction. Hurt himself is a former drug user who has been in recovery since 2014 and founded CLEAN Cause as a means of giving back. To date the company has awarded more than $425,000 through 850 scholarships. Currently available in about 6,000 retail locations nationwide — including Whole Foods, Central Market, H-E-B, Natural Grocers, Fred Meyer, Safeway and Target…
