AS BAD AS COKE –
Jan. 14, 2026 – Low tax rates in most countries have made sugary drinks and alcoholic beverages cheaper, fueling obesity, diabetes, heart disease, cancers, and injuries, especially among children, the World Health Organization (WHO) reported. WHO called on governments to significantly strengthen “health taxes” on sugary drinks and alcoholic beverages for promoting health and preventing disease. “By increasing taxes on products like tobacco, sugary drinks, and alcohol, governments can reduce harmful consumption and unlock funds for vital health services,” said WHO Director-General Tedros Adhanom Ghebreyesus.
According to the WHO, at least 116 countries tax sugary drinks, including just sodas. However, other high-sugar products, such as 100% fruit juices, sweetened milk drinks, and ready-to-drink coffees and teas, escape taxation.
A separate WHO report also shows that at least 167 countries levy taxes on alcoholic beverages, while 12 ban alcohol entirely. Since 2022, despite the taken actions, alcohol has become more affordable or remained unchanged in price in most countries, as taxes fail to keep pace with inflation and income growth. Meanwhile, wine remains untaxed in at least 25 countries, mostly in Europe, despite clear health risks.
