Addiction Recovery

Celebrity Chef Michael Chernow Raises $2.2M

BREAKFAST OF CHAMPIONS –

August 26, 2021 – It is a plant-based, gluten and allergen-free meal that has his three favorite breakfast go-tos — oats, protein and vitamins, plus minerals and Omega-3 fatty acids. Chernow spent over a year testing the formula, which comes in three flavors, including chocolate, blueberry-banana and vanilla. To help Chernow tap into the industry, he brought on former RX Bar chief marketing officer Victor Lee to lead the brand’s go-to-market strategy. The PrOATagonist comes in a box of seven for $34, and can be obtained via a monthly subscription of $33. He is also working with one of his investors, Elevator Studios’ Fleyshman, who Chernow referred to as “the best marketer today.”

Fleyshman said he was eager to invest after getting off of a Zoom call with Vaynerchuk.

“The combination of Michael’s resume and passion to build a business with Gary’s passion for building a brand had its advantages as did the cool factor of making a brand with a physical product,” he added. “Gary got 30 people together on the call and almost half had committed within the week.”

more@TechCrunch

Leonard Buschel

Recent Posts

An Interview with NuQI’s John Wright

EMR MATTERS – October 2024 - The challenge is that many in the behavioral health…

3 days ago

California Wants Social Media To Have ‘black box warning’ For Kids

TOO LITTLE, TOO LATE? – Dec. 19, 2024 - Assembly Bill 56 (AB 56) proposes…

6 days ago

Lily Allen Shares the Moment She Hit ‘Rock Bottom’

AND STOPPED DIGGING – Dec. 4, 2024 - In a new interview with The Times,…

6 days ago

170 Million Americans Learn Deadly Toxin is Toxic

NOT JUST IN PENCILS – Dec. 8, 2024 - Americans born before 1966 experienced “significantly…

6 days ago

Famous Child Star After Opening Up About Addiction

AS SUCCESSFUL AS EVER – Dec. 3, 2024 - Family Affair actor Johnny Whitaker looked…

6 days ago

Top 10 Things Families Can Do to Avoid Common Rehab Pitfalls

ALANON Plus – Dec. 7, 2024 - A high percentage of treatment failures occur due…

6 days ago