Our hats are off to you… –

Feb. 27, 2020 – This is spawning both a philosophical movement whose adherents have holidays (Dry January and Sober October) and is creating an industry through sober influencers; nonalcoholic beer, wine, and “spirits”; dry bars; dry events; and sophisticated cocktails without alcohol. Let’s call it mindful drinking.

“Mindful drinking is a nice catchall term for anyone who might be thinking about their drinking in some way,” argues Laura Willoughby, co-author of How to Be a Mindful Drinker: Cut Down, Stop for a Bit, or Quit. “They either don’t drink for religious reasons, they’re not drinking because they’re pregnant, they’re cutting down, they never drank very much, they’ve never drunk … any of those things.”

@Vox