Our hats are off to you… – 

Feb. 27, 2020 – This is spawning both a philosophical movement whose adherents have holidays (Dry January and Sober October) and is creating an industry through sober influencers; nonalcoholic beer, wine, and “spirits”; dry bars; dry events; and sophisticated cocktails without alcohol. Let’s call it mindful drinking.

“Mindful drinking is a nice catchall term for anyone who might be thinking about their drinking in some way,” argues Laura Willoughby, co-author of How to Be a Mindful Drinker: Cut Down, Stop for a Bit, or Quit. “They either don’t drink for religious reasons, they’re not drinking because they’re pregnant, they’re cutting down, they never drank very much, they’ve never drunk … any of those things.”

@Vox

SIGN UP TODAY!

Subscribe Today! Your best source of current news, information and opinion about the issues that matter to you most. Serving the treatment industry, recovery community and health and wellness professionals.