JEWS AREN’T ALCOHOLICS? –
Jan. 22, 2026 – Ten years ago, Ms. Sheinbaum participated in Dry January for the first time. She had no idea it would change her life!
“I made a very spontaneous, silly bet with one of my guy friends on New Year’s Eve,” Hilary was working as a red carpet entertainment journalist at the time – and also wrote articles on beer, wine and spirits. The first one to take a sip of alcohol in January lost. Her friend lasted around three weeks, Sheinbaum made it through the entire month.
“That was New Year’s Eve 2016, and here we are 10 years later, 10 dry Januarys later,” she said. “I won a very expensive dinner at a Michelin star restaurant, but honestly the impact that it has had on my life for the past 10 years is worth so much more.”
Sheinbaum is the founder of GoingDry.co, where she throws non-alcoholic (N.A.) events in Los Angeles, New York and other US cities, and helps restaurants, bars and hotels with their non-alcoholic menus. She is the author of “Going Dry: A Workbook: A Practical Guide to Drinking Less and Living More” and “The Dry Challenge: How to Lose the Booze for Dry January, Sober October, and Any Other Alcohol-Free Month.”
