OR PREVENT THEM? –
July 4, 2025 – The “sober-curious” movement has gained strength in recent years alongside research directly linking alcohol to seven cancers and increased risk of heart disease.
Earlier this year, former Surgeon General Vivek Murthy advocated for putting cancer warnings on alcohol labels. That followed the World Health Organization issuing a statement in 2024 stating no amount of alcohol use is safe.
These beverages often contain the look, taste and branding of beer, wine and liquor. And they tend to increase cravings among people with alcohol use disorder, research shows.
