March 13, 2023 – “If you look at a fully-grown person, there’s first activity in the retina of your eyes, immediately transferred to the brain regions in the back of your brain. Here your brain makes sense of what you’re seeing and where. There is a special part of the brain, the fusiform face area that responds maximally to faces. However, when you look at babies, there’s activity in your orbitofrontal cortex (an area strongly involved in emotions and pleasures, located just above your eyeballs) at the same time as the activity in the fusiform face area,” he explains.
“In this way, cute babies essentially have a very quick and privileged way of entering our consciousness. They grab our attention so quickly that you are not yet conscious of it – after a seventh of a second of seeing a baby, you get this wave of brain activity that says ‘Woah, that’s a baby! I need to care for it!’”
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