Oct. 18, 2019 – Note that your brain calculates what you might learn in the short term — your long-term interests aren’t a factor. That’s why a cardiac surgeon who is passionate about her job will nevertheless find a conference presentation on the subject boring if her brain decides that the talk won’t add to her knowledge. Conversely, when a friend persuades her to watch a documentary on type fonts, her brain may calculate that this will be a rich source of information — and she finds herself fascinated.
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