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June 7, 2018 – The White House is starting an anti-opioid advertising campaign targeting young people Thursday, one of its most concrete steps to address opioids since the Trump administration declared the epidemic a public health emergency in October. Actors in the new public education campaign reenact the actual stories of young adults — with only their last names missing — when they were in the throes of opioid addiction. It was created by the Truth Initiative, which helped bring down cigarette smoking among young people over the last 20 years with its “truth campaign” ads. … The new opioid ads “bring into sharp relief two major facts: How quickly some people can become hooked and addicted and the lengths to which they will go,” Kellyanne Conway, senior counselor to the president, said. The White House Office of National Drug Control Policy (ONDCP) also worked with the Ad Council, which developed the well known “Friends Don’t Let Friends Drive Drunk” and “Vince and Larry” seat belt ads…
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