June 15, 2019 – We all know what sobriety used to be: sober, in all meanings of the word. For those with a serious alcohol problem, it was a worthy decision, maybe even a lifesaving one. It could even be fun, when it wasn’t all amends and affirmations. But it had an air of privacy and quiet. This has changed. It seems not even sobriety will be saved from enjoying a made-for-Instagram moment, with new hashtaggable terms like “mindful drinking” and “sober curious.” … sobriety is something less (and more) than a practice relevant only to clinically determined alcohol abusers. Now it can also just be something cool and healthful to try, like going vegan, or taking an Iyengar yoga class. Then there are the more than 18,000 Facebook followers of a nonprofit called Sober Movement, which promotes sobriety “as a lifestyle,” who post smiling pictures of themselves cartwheeling in the surf, or rocking ripped, beer-binge-free abs, appended with hashtags like #soberissexy, #partysober and #endthestigma. Online, sobriety has become “the new black,” asserts a recovery site called, yes, Hip Sobriety.
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