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January 30, 2019 –  Prescribing a highly addictive opioid in any but the most dire cases should spark concern in any doctor’s mind. To quiet those Hippocratic alarm bells, prosecutors and court documents say, Subsys’s pharmaceutical sales team used a playbook that included a sizable helping of the seven deadly sins. They hired attractive sales reps in their 20s and 30s and encouraged them to stroke doctors’ hands while “begging” them to write prescriptions, Mother Jones reported. The company offered doctors hefty speaking fees, often for events attended only by buddies and people who worked in their practices. In court documents, prosecutors gave the fees another name: kickbacks. And how frequently a doctor participated in the company’s lucrative speaker program was based on how frequently doctors wrote Subsys prescriptions, prosecutors said.

Full Story @ WashingtonPost.com