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Oct. 12, 2023 – “Some suppliers have gotten smart and said hey, somebody wants to feel like they are still part of the drinking occasion with a non-alcohol beer, a non-alcohol wine or even a non-alcohol cocktail. Those products really allow for that,” says Kaleigh Theriault, managing director of beverage alcohol thought leadership at NielsenIQ. Similarly, popping a lime into a non-alcoholic Corona while at the beach provides the relaxing ritual of beer consumption, without the intoxication. 

But these new products aren’t just aimed at teetotalers. In fact, NielsenIQ data finds the vast majority of non-alcoholic beer buyers also buy alcohol. Some may be looking to simply moderate their drinking. For others, it opens up new beer-drinking times and occasions, such as at lunch or before driving. 

READ@WSJ