Aug. 31, 2019 – “This study suggests that the introduction of such warnings could impact the decision-making of these groups. “It shows that this approach is a viable policy option and one which would – for the first time – extend health messaging to the consumption experience.”
The study consisted of 20 focus groups, made up of 120 participants split into different age groups. One male who took part in the 36-50 age group said: “If you were a non-smoker and you were standing talking to somebody – maybe one of the boys smoking – you’re standing, you’re a non-smoker and you seen something that says ‘Smoking kills’ on it, you’d maybe think ‘That guy is, he’s a bit mental’.”
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