January 31, 2019 – The team measured the US substance abuse market in billions of dollars, and noted that opioid addiction other than heroin had grown about 20% from 2000 to 2010. It was a business opportunity that Purdue staffers were told required their “immediate attention,” the complaint states. A chart created by staffers showed the progression from opioids and heroin to medication like Suboxone and behavioral therapy. Between 40% and 60% of people would relapse within one year, the chart noted, creating a market of repeat customers.
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