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AUG. 15, 2019 – “By purchasing highly targeted strings of keywords that people are likely to use to find out more information about the articles, we can ensure that PurduePharmaFacts.com is at the top of a user’s search results,” a related PowerPoint presentation stated. “We’ve tailored the recommendation to capture only people searching for information related to the Times articles and to not interfere with Purdue’s marketing efforts surrounding OxyContin or spark curiosity where there was none before,” it said.
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