Bamboozling Women Daily –

Oct. 18, 2019 – “There’s a lot of money to be made,” said Dr. Steven Woloshin, director of the Center for Medicine and Media at The Dartmouth Institute for Health Policy and Clinical Practice, who published a study in January showing that the health care industry spends $30 billion a year on marketing. KHN’s investigation shows that industry money has shaped policy, public opinion and patient care around 3D by: 

Paying influential doctors. In the past six years, 3D equipment manufacturers – including Hologic, GE Healthcare, Siemens Medical Solutions USA and Fujifilm Medical Systems USA – have paid doctors and teaching hospitals more than $240 million, including more than $9.2 million related to 3D mammograms, according to a KHN analysis of the Medicare Open Payments database. Just over half of that money was related to research; other payments covered speaking fees, consulting, travel, meals or drinks. The database shows that influential journal articles – those cited hundreds of times by other researchers – were written by doctors with financial ties to the 3D industry.

Marketing directly to consumers. Manufacturers have urged women to demand “the better mammogram,” using celebrity spokeswomen such as breast cancer survivor Sheryl Crow. Manufacturers spent $14 million to market 3D screening over the past four years, not including spending on social media, according to Kantar Media, which tracks the advertising industry.

Full Story @USAToday