March 31, 2022 – That might have been good for some positive earned media, had former NFL head coach Brian Flores not filed a lawsuit later that same day against the league and several teams, alleging systemic racial discrimination against Black coaches.
But in the analysis of Ricky Williams, in the cannabis research announcement, the league revealed its long-term cannabis strategy—and how marijuana has always been a tool for the league to burnish its image with the public and with players.
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