July 9, 2023 – Company representatives, meanwhile, have defended the product as clearly labeled “not recommended for children under 18.” They sell a separate sports drink, known as PRIME Hydration, which contains no caffeine at all. Representatives for PRIME did not immediately return a request for comment.
But in his letter to the FDA, Schumer claimed there was little noticeable difference in the online marketing of the two drinks — leading many parents to believe they were purchasing a juice for their kids, only to wind up with a “cauldron of caffeine.”
“A simple search on social media for Prime will generate an eye-popping amount of sponsored content, which is advertising,” he wrote. “This content and the claims made should be investigated, along with the ingredients and the caffeine content in the Prime energy drink.”
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