March 15, 2024 – What happened when the world’s most populous nation turned off TikTok. In June 2020, after a violent clash on the India-China border that left at least 20 Indian soldiers dead, the government in New Delhi suddenly banned TikTok and several other well-known Chinese apps.
“It’s important to remember that when India banned TikTok and multiple Chinese apps, the US was the first to praise the decision,” said Nikhil Pahwa, the Delhi-based founder of tech website MediaNama. “[Former] US Secretary of State Mike Pompeo had welcomed the ban, saying it ‘will boost India’s sovereignty.’”
While India’s abrupt decision shocked the country’s 200 million TikTok users, in the four years since, many have found other suitable alternatives.
“The ban on Tiktok led to the creation of a multibillion dollar opportunity … A 200 million user base needed somewhere to go,” said Pahwa, adding that it was ultimately American tech companies that seized the moment with their new offerings.
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