July 25, 2019- In a statement, Juul said the presentation was part of a “short-lived Education and Youth Prevention Program which was ended in September 2018 after its purpose — to educate youth on the dangers of nicotine addiction — was clearly misconstrued.” But experts say that Juul itself contributed to epidemic-levels of vaping among teens, in part by raising nicotine levels and triggering an “arms race” of the addictive chemical.
“I believe the presenter was sending mixed messages by saying Juul was ‘totally safe’ and following up every totally safe statement with ‘but we don’t want you as customers,’ “ said Mintz. “I believe that the presenter was playing on the rebellious side of teens,” he added, “where when teens are told not to do something, they are more likely to do it.” Mintz’s friend, 16-year-old Phillip Fuhrman, testified that he was addicted to Juul at the time of the incident, which occurred in April 2018. The two boys spoke with the Juul representative after the presentation concluded, they said, and Mintz asked what he should do if he had a friend addicted to nicotine.
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