‘Cause it kills too? –

June 4, 2019 – Industry has been quick to object, with trade body the Food and Drink Federation arguing that branding is a “fundamental commercial freedom” and “critical to competition”. The same sort of arguments were put forward by the tobacco industry, but successive governments have still increasingly shown an appetite to get tough. Interestingly, the government has not ruled the idea of plain packaging for sugar products entirely. Instead, the Department of Health and Social Care is saying it is waiting to hear what England’s chief medical officer, Prof Dame Sally Davies, has to say. Why? There is a recognition that bold moves are needed if the ambition to halve the child obesity rate by 2030 is to be achieved.

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