June 5, 2020 – Sugar has addictive potential because it releases opioids and dopamine in the brain. Eating sugar also increases the release of serotonin, a neurotransmitter that gives us a “happy” feeling. Simply put, eating sugar causes chemical changes in the brain that make us feel good, and once that feeling has worn off, we’re left wanting more. One of the main reasons that sugar is so addictive is because we feel like we can never eat enough (unless you’re one of those people with incredible self control). This is because sugar is absorbed into the blood as glucose (increasing our glucose level) but that sugar intake also causes the release of insulin, which normalizes the glucose level. Thus, eating sugar can turn into a vicious cycle, in which we’re wanting to eat more once our glucose reaches a low level. This can turn into sugar bingeing — a behavior common to sugar addiction…
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